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Kickstarter campaign for a world's first
Work / Matter / Gulp Kickstarter
Matter commissioned us to help launch a Kickstarter campaign for their product, Gulp; the world's first microplastics filter for washing machines.
We created a hero video featuring CEO Adam Root and a suite of projected imagery, shot on-location in their Bristol R&D studio.
Socials
Alongside the Kickstarter campaign, we were tasked with creating supporting content for social media ads.
Original concepts involved submerging a washing machine in a pool or at sea, revealing it is the 'hidden' culprit behind a vast amount of the ocean's plastic.
The scale and scope of the production dictated otherwise, and we instead used a miniature toy washing machine to create an underwater effect whilst highlighting the sheer volume of microplastics in our oceans; more than stars in our galaxy.
"The team did a fantastic job in pulling together a compelling creative that really told the story of Gulp and Matter's development in a captivating way and the campaign was fully funded in under 30 minutes. We would certainly use JonesMillbank again in the future and highly recommend them."
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